Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

Multiple Regression Correlation

Multiple Regression Correlation
  • Contrasting Bivariate Correlation and Multiple Regression Correlation 346
  • Components of Multiple Correlations 348
    • Predictor Variables 348
      • Additive Effects348
      • Interaction Effects348
      • The Need to Avoid Multicollinearity348
    • Elements of the Model 351
      • Intercept or Constant350
      • Regression Weights351
      • The Correlation Coefficient352
  • How to Do a Multiple Regression Correlation Study 353
    • Select Predictor Variables 353
      • Continuous Predictors354
      • Dummy or Indicator Predictors354
      • Lagged Predictors354
    • Gather an Adequate Sample 355
    • Compute Multiple Regression Coefficients 356
      • Computing R356
      • Assessing Components of Multiple ...
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