Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

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Using Statistics to Conduct Quantitative Research

Using Statistics to Conduct Quantitative Research

  • A World of Statistics 4
    • The Misleading Image of Statistics: A Bum Rap 4
    • Branches of Statistics: Descriptive and Inferential 5
  • Why Do Quantitative Research? 6
  • Typical Steps Involved in Quantitative Research 8
    • Isolating a Problem Question and Hypothesis 8
    • Selecting Measures 10
    • Sampling 10
    • Design 11
    • Selection of Statistics 12
    • Writing the Report 12
      • Sample Information12
      • Measurement Adequacy Information12
      • Manipulation Checks13
      • Check Hypothesized Results13
      • Report Unhypothesized Results13
      • Interpret Results14

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