This book is a must-have for anyone needing to understand large or small amounts of data. It describes how to build and interpret graphs, showing how “understanding data” means that the graph must clearly and succinctly answer questions about the data. In most chapters, research questions are presented, and the reader builds the appropriate graph needed to answer the questions.

It's easy to read, and provides plenty of examples and practice so students can get the concepts. —David Nalbone, Purdue University

It presents a comprehensive list of graphs available in SPSS, with details about how to construct and interpret them. —Thomas Short, John Carroll University

The comprehensive treatment of an important topic, including “walk-throughs” of how to produce a graph of each type, is well done. The chapter on deception brings in coverage of a useful and important topic as well. —Christopher Lawrence, Virginia Tech University

Deceptive Graphing Examples


  • To alert people that visual distortion results from using the incorrect statistic
  • To alert people of potential for visual distortion by calculating the incorrect percentages and selectively choosing data
  • To inform people of the danger of using the incorrect graph
  • To inform the graph readers of deception by exclusion or inclusion of ...
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles