Being Ethnographic is an essential introductory guidebook to the methods and applications of doing fieldwork in real-world settings. It discusses the future of ethnography, explores how we understand identity, and sets out the role of technology in a global, networked society. Driven by classic and anecdotal case studies, this new Second Edition highlights the challenges introduced by the ethnographers' own interests, biases and ideologies, and demonstrates the importance of methodological reflexivity. Addressing both the why and how questions of doing ethnography well, author Raymond Madden demonstrates how both theory and practice can work together to produce insights into the human condition. Filled with invaluable advice for applying ethnographic principles in the field, this fully updated text will give researchers across social sciences everything they need to walk a mile in someone else’s shoes.

Conclusion: Ethnographic Horizons

Review

Let’s summarise Chapters 1 to 8 in order to consolidate what we have discovered about ethnography thus far and to set the stage for a discussion on pushing the boundaries of ethnographic research and inquiry. Chapter 1 looked at ethnography as both a research practice and a textual product. From a combination of research and writing ethnographers build theories about the human condition. Participant observation, a key feature of ethnography, makes ethnography into a whole of body experience that requires a good grasp of the role of reflexivity. Ethnographers employ their methods like tools, but a strong philosophical and intellectual justification of one’s methods defines good ethnographic methodology. There is remarkable methodological continuity in ethnography from the time of Malinowski ...

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