Being Ethnographic is an essential introductory guidebook to the methods and applications of doing fieldwork in real-world settings. It discusses the future of ethnography, explores how we understand identity, and sets out the role of technology in a global, networked society. Driven by classic and anecdotal case studies, this new Second Edition highlights the challenges introduced by the ethnographers' own interests, biases and ideologies, and demonstrates the importance of methodological reflexivity. Addressing both the why and how questions of doing ethnography well, author Raymond Madden demonstrates how both theory and practice can work together to produce insights into the human condition. Filled with invaluable advice for applying ethnographic principles in the field, this fully updated text will give researchers across social sciences everything they need to walk a mile in someone else’s shoes.

Interpretation to Story: Writing ‘Up’ Ethnography

The storied reality

Now we shift our focus to textual and representational issues, and one aspect of representation we will wrestle with is ‘creativity’ – that ‘X-factor’ in writing that is impossible to quantify, and even difficult to qualify. As we talk about writing structures and styles I will attempt to systematise some of those less tangible elements of ethnographic writing into a string of advice. So, we can try to de-mystify the writing process, and show that style and creativity in ethnography are not in opposition to, or somehow removed from, methodology, analysis and interpretation, but rather good writing springs from good data, properly gathered – there’s a link between the systematics and practicalities of fieldwork, data ...

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