Being Ethnographic is an essential introductory guidebook to the methods and applications of doing fieldwork in real-world settings. It discusses the future of ethnography, explores how we understand identity, and sets out the role of technology in a global, networked society. Driven by classic and anecdotal case studies, this new Second Edition highlights the challenges introduced by the ethnographers' own interests, biases and ideologies, and demonstrates the importance of methodological reflexivity. Addressing both the why and how questions of doing ethnography well, author Raymond Madden demonstrates how both theory and practice can work together to produce insights into the human condition. Filled with invaluable advice for applying ethnographic principles in the field, this fully updated text will give researchers across social sciences everything they need to walk a mile in someone else’s shoes.

Looking at People: Observations and Images

So far we have discussed talking to people, and being with people, and now to round off the final major element of the ethnographer’s participant observation process, we will discuss how it is that ethnographers observe people. Ethnography is, to paraphrase Wolcott, a particular ‘way of seeing’ (2008). What do ethnographers ‘see’ and ‘not see’? What ways do ethnographers train their observations to produce useful data? And what is particularly ethnographic about the simple act of looking at other people? In this chapter we will be dealing with the act of visual observation, the ethnographic ‘gaze’ if you like. In the next chapter we will move on to a discussion of how we write down our observations as ...

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