Being Ethnographic is an essential introductory guidebook to the methods and applications of doing fieldwork in real-world settings. It discusses the future of ethnography, explores how we understand identity, and sets out the role of technology in a global, networked society. Driven by classic and anecdotal case studies, this new Second Edition highlights the challenges introduced by the ethnographers' own interests, biases and ideologies, and demonstrates the importance of methodological reflexivity. Addressing both the why and how questions of doing ethnography well, author Raymond Madden demonstrates how both theory and practice can work together to produce insights into the human condition. Filled with invaluable advice for applying ethnographic principles in the field, this fully updated text will give researchers across social sciences everything they need to walk a mile in someone else’s shoes.

Being with People: Participation

Ethnographic participation (whereby the ethnographer joins in with the normal activities and routines of the participant group) is one of the more distinctive characteristics of being an ethnographic researcher. Participation is central to ‘being ethnographic’. Of course, talking with people (the focus of the previous chapter), being with people (this chapter), and observing people (discussed in the next chapter) are not divisible ethnographic actions. Ethnographers talk, participate and observe simultaneously; the sum total of all these actions creates participant observation in its broadest sense. Nevertheless, for analytical purposes we can look usefully at participation as an element of ethnographic theory and methodology, in the way we have just done with the subject of talking to people. In this chapter we ...

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