Being Ethnographic is an essential introductory guidebook to the methods and applications of doing fieldwork in real-world settings. It discusses the future of ethnography, explores how we understand identity, and sets out the role of technology in a global, networked society. Driven by classic and anecdotal case studies, this new Second Edition highlights the challenges introduced by the ethnographers' own interests, biases and ideologies, and demonstrates the importance of methodological reflexivity. Addressing both the why and how questions of doing ethnography well, author Raymond Madden demonstrates how both theory and practice can work together to produce insights into the human condition. Filled with invaluable advice for applying ethnographic principles in the field, this fully updated text will give researchers across social sciences everything they need to walk a mile in someone else’s shoes.

Talking to People: Negotiations, Conversations and Interviews


Talking to people is the crucial first ethnographic task. The opening conversations and communications one has in setting up ethnographic projects are typically forms of negotiation and pleading. Negotiation plays an integral part in securing funding, access to field sites, explaining and setting the parameters of research, committing to time frames and potential outcomes, and reaching agreement on the time and effort required from one’s potential participants to acquit a project. An ethnographer needs to be able to explain their sometimes obtuse intellectual motivations to a lay audience with the aim of having a project proceed. There are important social, historical and cultural politics at play in these initial contacts. What is the relationship of the ...

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