Summary
Contents
Subject index
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices. Available with Perusall–an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Conclusions: Future Directions for Focus Groups
Conclusions: Future Directions for Focus Groups
Basic Issues
It is now more than 75 years since the first focus groups were conducted and over 30 years since their reemergence in the social sciences. At this point, it is safe to say that focus groups are a well-established method; however, there has been a strong tendency toward standardized practices and less attention to innovative approaches. Of course, there are distinct advantages to making safe choices (Morgan & Bottorff, 2010), and when the goal of the research is restricted to substantive concerns, there may be neither interest in nor resources for experimentation. When the situation is more flexible, however, there are any number of more innovative options that could be considered.
What is the current conventional wisdom about ...
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