Summary
Contents
Subject index
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices. Available with Perusall–an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Working Cross-Culturally
Working Cross-Culturally
Basic Issues
This chapter considers the issues involved in doing focus groups internationally and working with subcultural groups in the researcher’s own country. In many ways, this will involve the same basic choices presented throughout this book but with more cultural sensitivity. In particular, the core of the method doesn’t differ: A moderator asks questions to participants whose discussions provide the research data. However, the outward form and format of the group may change substantially.
This chapter will not make a formal distinction between working with focus groups cross-culturally and internationally, because many of the concerns are quite similar. The main difference is that international focus groups may present situations that are much less familiar to the researcher, which can greatly increase the complexity ...
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