Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

Planning and Reporting Future Focus Group Research

In the first chapter, I listed several goals for this book. The first goal is to motivate researchers to test the hypothesized relationships presented in conjunction with the conceptual framework. In addition, I presented several criteria for evaluating both theoretical and applied focus group research projects. Other criteria also make sense. The number and types of criteria may depend on the research ...

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