Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
Focus groups are used for a number of experiential tasks. Several factors distinguish experiential tasks from clinical and exploratory tasks, although there is some overlap. Many of the experiential tasks are those that might be undertaken by phenomenological focus groups (Calder, 1977). The consciousness and commonness of the experience differentiate experiential tasks from clinical tasks.
Experiential tasks also differ from exploratory tasks. As discussed in the last ...