Summary
Contents
Subject index
Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
Methodological Issues in Focus Group Research: Representativeness, Independence, Degrees of Freedom, and Theory Confirmation
Methodological Issues in Focus Group Research: Representativeness, Independence, Degrees of Freedom, and Theory Confirmation
Several potential problems with focus group uses have been noted. Most are summarized in Wells's (1979) concerns that focus group research violates the “accepted cannons” of survey research. First, focus group research is criticized because the sample sizes are small and samples are not selected using probability methods. Therefore, the samples are not ...
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