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Chapter 5 | Factors That Affect the Focus Group Discussion Process

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Factors That Affect the Focus Group Discussion Process

The here is much speculation about factors that affect the group dynamic in focus group research. Various authors talk about the effects of social comparisons, peer group pressure, and group influence on individual group members’ responses in the context of focus groups. But there are relatively few formal treatments of these theoretical processes in the focus group literature. See Fern (1982b), Bristol ...

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