KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

How Do We Conduct a Longitudinal Study?

Erin Ruel

Longitudinal panel studies interview the same participants multiple times over several years. This means participants first have to be persuaded to participate, but then have to be persuaded to remain with the study over time. Attrition, or dropping out of the study after participating a time or two, becomes a serious problem. Branding the study and getting the sample to identify with the study is more important than ever. More time and attention should be paid to this part of the data-collection effort. Another issue is that people move and sometimes move quite far. Researchers need to stay in contact with participants between survey administrations or hire a service that can locate participants. Social security numbers ...

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