KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Other Strategies Can Increase Survey Participation?

Erin Ruel

An incentive is helpful to create a sense of obligation on the part of the participant. Don’t think of the incentive as “paying” for the participants’ time, but rather as a token of appreciation. Prepaid incentives work best. It should be a small amount that doesn’t feel coercive. Institutional review boards (IRBs) carefully monitor the incentive amounts for research. If the amount is large enough to compel respondents to participate, IRBs will not sponsor the research and expect the study to reduce the incentive amount.

Money is not the only incentive. Swag, such as bags, magnets, and T-shirts, can also be an incentive to complete the survey. The Wisconsin Longitudinal Study, which has been interviewing the high ...

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