KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Should Be Included in a Cover Letter?

Erin Ruel

The cover letter introduces the research and the researcher to the participants; it is an invitation to participate. The quality of the data recovered from the survey may depend on how good the cover letter is. Therefore, create a good cover letter for all survey administration types.

The cover letter should start with the invitation. It should show appreciation for participating in the study. Spend time explaining the nature of the study, and how long it will take to complete. Explain who has been selected to participate and why. Include how the participants’ contact information was obtained because that can make participants nervous. Include any information such as sponsoring university and that the research has ethical ...

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