KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

How Are the Potential Members of the Sample Contacted?

Erin Ruel

Sending a survey to participants without introduction or advanced warning is not very successful. Depending on how the survey will be administered, an introductory letter or postcard may prepare the way for the survey and ensure a better response rate. The message on the letter or postcard should be persuasive; it needs to convince the sample members of the relevance or importance of the study and that participating will not be a waste of their time. This can also be accomplished with a cover letter attached to the survey.

If you have the resources and/or are conducting a local survey, a face-to-face interaction is another way to connect with the sample. It is easier to ...

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