KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

How Often Can We Contact the Sample to Get Them to Participate?

How Often Can We Contact the Sample to Get Them to Participate?

Erin Ruel

While it is possible that participants will complete the survey after the first interaction with the study, this is not very common. Most will junk the e-mail or snail mail the first time they receive it. People are busy and receive a lot of junk mail, which means they may not see the importance of your study right away.

This means multiple contacts with the participants are needed. Prior to beginning data collection, think through how many contacts are feasible in terms of costs. Also, think ethically about when the line is crossed between diligence and stalking the sample. Then, stick to the number of contacts because the researcher’s desire to get ...

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