KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

Once the Survey Is Designed, How Is the Survey Conducted?

Once the Survey Is Designed, How Is the Survey Conducted?

Erin Ruel

Surveys can be administered either by using a trained interviewer or self-administered by having the participants fill out the survey by themselves. Self-administered surveys can be conducted either using pen and paper (mailed) or online (web based or e-mailed). Interviewer-administered surveys can be conducted over the phone, or face to face. They can also be administered using a computer with the survey coded into a survey program.

We make decisions on which administration method to use (see Table 51.1) based on (1) resources available, (2) who the participants are, (3) how complicated the survey is, and (4) what response rate we need. It takes fewer resources to have a survey be self-administered rather than ...

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