KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Is Construct Validity?

Erin Ruel

Construct validity is another way to determine how accurately our survey question measures the concept. To ascertain construct validity, we look to theory to tell us how our concept ought to be associated with other concepts. We then test these theoretical relations with our survey measures. For example, in the case of Durkheim’s theoretical concept, anomie, those individuals who experience anomie, meaning a lack of connection with his or her community, will be more likely to commit suicide. Assuming we have the data, using our measures of anomie and additional measures of suicide ideation, meaning thoughts about committing suicide, we can correlate them. To the extent these two measured concepts are correlated, we have some evidence of construct validity.

We ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles