KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

How Is Content Validity Established?

Erin Ruel

Content validity is ensuring that a concept, even a complex unobservable concept like anomie, is comprehensively measured with the survey questions chosen to represent the construct. If the construct is measured completely, then high content validity exists. There are several steps researchers can take to ensure content validity.

Beginning with a deep reading of all existing research on the concept to provide the varying dimensions and definitions of each dimension that makes up the concept. Additionally, the measures or survey questions used by other researchers alongside a critique of how well those measures worked allow us to do two things. First, identify completely all dimensions of the concept, and secondly, begin to create a list of all possible survey ...

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