KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Are the Best Response Options to Use With Survey Questions?

What Are the Best Response Options to Use With Survey Questions?

Erin Ruel

Generally speaking, there are two types of response options, open and closed. Closed-ended questions are ones formatted to provide a list of responses from which the respondent chooses the answer. Open-ended questions are ones without response options that allow respondents to answer the question any way they want using their own words. In surveys, closed-ended questions are preferred because there is greater reliability across the respondents, there is greater anonymity for the respondents, data collection is quicker, and the responses are easier to quantify and analyze.

There are several types of closed-ended response categories researchers can choose. The multiple choice format is well known by most, as it is so often used on ...

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