KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

Are There More Advanced Rules to Writing Survey Questions?

Erin Ruel

Yes, there are more advanced rules. First, avoid biased or leading language. Leading questions can use strong and biased words that are manipulative or mislead respondents to answer in ways desired by the researcher. This is just bad science that needs to be avoided. Unfortunately, this sometimes can happen unknowingly. To avoid this, have experts look over your questionnaire to seek out biased or leading language. Some words such as “approve,” or other emotionally appealing language, when used in a question can create a bias known as social desirability. People are likely to provide the answer they think the researcher wants to hear. Other words may have special significance and if used could bias ...

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