KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Are the Basic Rules to Writing Good Survey Questions?

Erin Ruel

Survey question writing involves both science and artistry. There are many sources that can be used to understand all the research on writing good questions. Here are some of the basic rules. People differ in terms of their levels of education, reading ability, and vocabulary. In order to have your questions be understood by the vast majority of people, keep the reading level of your questions to Grade 9 or lower. Use simple, clear, and precise language, and avoid abstract terms. This means use short questions with few clauses and use short words in your questions. Make sure one and only one question is included in each survey question. Definitions of some terminology ...

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