KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

How Do We Connect a Theoretical Concept to a Survey Question?

Erin Ruel

As stated in Q33, we want to answer a research question using observations to survey questions that we then analyze. Some concepts are simple, such as alcohol use, and others are more complex, such as family dynamics. The first step is to explore and understand exactly what is meant by each concept. To do this, we start by reading existing research on our concepts.

The existing literature on alcohol use might show that drinking is not as simple as we first thought. Alcohol use could be about regular use or about binge drinking. Furthermore, the level of use may depend upon age and gender. This process is called conceptualizing. If our sample consists ...

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