KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Is a Response Rate?

Erin Ruel

Once we select the sample of persons we want to survey, we need to approach them and ask them to take the survey. Not everyone will agree to participate in the survey study. In fact, it is getting harder and harder to get people to agree to participate. This is problematic because the sample is representative at the size selected, but it may not remain representative if too many people refuse to participate. We determine this by calculating a response rate.

The response rate is the percentage of the selected sample that completes the survey or the ratio of those who agreed to participate divided by the sample size. For example, if a sample of size n = 1,000 ...

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