KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

Who Is Asked to Take the Survey?

Erin Ruel

One important aspect of the survey research project involves defining the population, or entire set of people, on which we want to conduct research. In other words, we define who the population is for each study. There are two reasons for this. First, this is the group that is pertinent to answering our research question. Second, this is the population to whom we will generalize our results. Generalization (see Q3), is a key goal of research and means our findings on the sample will apply to the whole population.

The Americans Changing Lives Study (ACL) defines their population for its survey as American adults age 24 or older living in the 48 contiguous states (not including Alaska ...

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