KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

If Surveys Are Just About Asking People Questions, Why Are Ethical Considerations Important?

If Surveys Are Just About Asking People Questions, Why Are Ethical Considerations Important?

Erin Ruel

How we approach research can have ethical implications. Oftentimes, we think we know the answer to the research question, but we want to confirm it with evidence. Believe it or not, our personal beliefs and assumptions can influence the research design in such a way that the results will reflect our expectations. That is, we can accidentally bias our own research. In fact, even the research questions we ask can expose our biases. For example, research comparing the IQs of Whites and Blacks makes the implicit assumption that there are important biological differences to be found. Researchers need to be open to the possibility of being wrong. Ethically, as researchers, ...

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