KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Are the Various Types of Survey Design?

Erin Ruel

The most typical survey design is the cross-sectional design. Researchers, using a cross-sectional design, survey people at a single point in time. This is adequate to answer most research questions. In Question (Q) 5, we ended with home buying. The research question could be, At what age do people buy a home? Or Who doesn’t buy a home? These are examples of research questions that can be answered with a cross-sectional design.

However, if we are interested in change over time, we would select a longitudinal design. There are two types of longitudinal designs. The first is a panel design in which the same people are surveyed multiple times. The second is a time series or ...

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