KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

How Are Surveys Used?

Erin Ruel

Surveys are used for a broad array of purposes. The American government uses surveys for basic research, as well as for evaluating policies and programs. The Study of Income and Program Participation is a government-funded survey study designed to examine how well federal income support programs are operating. Survey questions from this study include information on housing subsidies, food subsidies, and income supports. The U.S. census is a federally funded study that uses the survey format to count the entire population every 10 years. It’s not a true survey study because it uses the full population rather than a sample. Resources are allocated to the 50 states based on the results of this study.

Social scientists use surveys for basic ...

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