KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Is a Survey?

What Is a Survey?

Erin Ruel

A survey is a tool used to collect data on a large group of people to answer one or more research questions. It is one of the most common research tools used by social science research (sociology, political science, education, and psychology), health fields, and market research. And frankly, every corporation these days that wants feedback on a service or product surveys their customers. Surveys are that versatile and interdisciplinary.

When we think of a survey, we are thinking of the survey instrument: a questionnaire used to collect information on a large group of people. While the survey instrument is extremely important, it is only one aspect of the entire survey design process. To conduct a high-quality survey, we also ...

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