KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Is an Executive Summary, and Why Is It Important?

Erin Ruel

An executive summary is a one-page summary of the entire report. The audience should be able to read only the executive summary and know exactly the information contained in the more detailed report. For that reason, it should be the last part written. In fact, it should be written in the same format as the report. It will include a statement of the problem and any background information, describe the study, present important research findings, and make recommendations based on those findings. It should have short, concise paragraphs, in order to fit on one page.

Executive summaries are important communication tools. This is the first thing the decision makers or policy makers or funders ...

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