KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

How Do We Report on the Sample of Respondents?

Erin Ruel

Before getting to the results of the study, it is important to let your audience know who is in the sample that is being analyzed. This helps the audience get a feel for the context of the analyses. Who is included in the sample? What is their average age, gender, race, religion, education, and income? Where do they live? Is there something special about this group? If you are evaluating a program, it will be important to include length of time in the program, how many started but left the program prior to completing it, and how many completed it.

Box 97.1 Example Table and Descriptive Write-Up of the Table

Table 10.1 Descriptive Statistics of the ...
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles