KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

How Much of the Methodology Needs to Be Included in the Report?

Erin Ruel

The purpose of the methodology is to clearly and transparently demonstrate how the data were collected and analyzed. That means all of the methodology needs to be included. Start by discussing the data-collection process. What sampling methods were used, and what is the final response rate? Were any cases dropped, and for what reasons? The definitions of the constructs and the survey questions used to measure them should be included along with any data manipulations that were done to them during the analysis phase. In the data-cleaning process, were there any outliers, and how were they handled? What other issues came up, and what were the decisions made to address them? ...

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