KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

Who Is My Audience, and Why Does It Matter?

Who Is My Audience, and Why Does It Matter?

Erin Ruel

Conducting a survey to answer a research question is a lot of work. As researchers, we want to make sure all that work is fruitful and that our audience can understand the findings and act upon them accordingly. Therefore, we write up a report to present our findings targeting a specific audience. If this is an academic endeavor with an academic audience, we will want to publish in an academic journal. Consequently, the write-up will be highly theoretical, and the audience will have a strong statistical knowledge. The methods used to both collect the data and analyze it must be presented in detail. Very sophisticated analyses can be presented as the results, and we ...

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