KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Are the Goals of Data Analysis?

What Are the Goals of Data Analysis?

Erin Ruel

Data analysis is the final step to answer the research question that started the survey project in the first place. Generally speaking, some form of statistical procedure involving one or more variables will be used. The first step is to explore all the variables in the dataset univariately meaning examining one variable at a time.

When there are a lot of observations on a single variable, it is sometimes hard to make sense of the data. Therefore, we want to summarize the data in some way. We do this with measures of central tendency and measures of variation. Measures of central tendency, such as mean, median, mode, and proportion in the modal category, provide us with the ...

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