KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

How Do We Do Data Entry?

Erin Ruel

Prior to converting each survey question into a variable in the database, it is helpful to code a paper version of the survey. On one copy of the survey, first write the variable names next to each survey question. Use a consistent variable naming scheme—usually, the question number. Statistical software packages give 25 character spaces for variable names, so names that reflect the meaning of the question can be used. However, shorter variable names will mean fewer errors and typos during the analysis phase. Put the correct numeric value next to each response category if it is not already there. Note which variables are gateway variables and which additional variables are included in the skip patterns. Also ...

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