KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

My Data Is Collected. Now What Do I Do?

Erin Ruel

The hard part is over, but there is still a good bit of work left to do. First, the data must be organized in such a way that it can be used to answer the research question. Second, the data must be cleaned and prepped for analysis. Third, the analysis is conducted, and tables, graphics, and figures are created (Parts 8 & 9). Lastly, the data are written up in a report or article in which the research question is posed and answered with supporting empirical evidence (Part 10).

The organization of the data starts with data entry. Data entry transforms each survey question into a variable to be used in a statistical database. The ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles