KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

How Do We Take Care of Survey Participants?

Erin Ruel

A benefit of the survey is that it is cost effective. That is, adding another question to the survey or adding another person to the study will not add much to the cost of conducting the survey. However, we are only thinking about our costs and our needs in conducting the research. What about the needs of the participants? We do not want to impose a large burden on our participants. Therefore, the survey should be as short as possible. Research on conducting survey research found that a 10-minute survey is about the right size. This works for a telephone or interview based survey. For a written or online survey, this translates to about four ...

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