KEY FEATURES: Introduces students to developing research questions and shows their importance in driving research design. Rarely taught topics, such as how to enter and clean data, offer students information missed in both research methods and statistics courses. Shows how to write up survey results for academic, business and nonprofit reports to alleviate the confusion students feel about how to write up findings. Rigorous treatment of sampling focuses on many sampling issues from probability theory to weighting. Offers the process of actually conducting a survey with advice on administering surveys, incentives, and improving response rates.

What Other Survey Administration Issues May Arise?

Erin Ruel

While data collection is ongoing, there are several monitoring activities that may be helpful. If the survey is interviewer administered, then ongoing training of interviewers and debriefing of interviewers in regular field meetings will keep the training fresh in the interviewers’ minds and raise any new issues. If the survey is self-administered, checking to see if respondents are getting through it fine is important. If many stop at the same place, this may point out survey difficulties that did not arise during the pretesting or pilot testing. If there is a major problem in the survey, making a change and noting the date will allow the researcher to determine how that change affected survey responses.

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