In art, a collage is a collection or combination of artwork. In research, the generation of a collage is used as an enabling or projective technique to facilitate the discussion of, and therefore the understanding of, a research topic. Collage construction has also been used as a teaching technique in order to teach the organizational culture topic to business students.
When the technique is used in research, participants would typically be asked to think about a topic prior to an interview or focus group discussion and to collect images or objects that express their feelings and attitudes toward the topic of discussion. Participants bring these images to the research exercise and use them to form a collage that is then discussed. Research participants come to the ...
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