Online Interviews

Online interviews represent a relatively recent form of data collection. As the physical distance separating researchers and study participants often constrains sampling, finding an adequate and appropriate sample is a challenge to conducting traditional face-to-face (FtF) interviews. Increasing access to the Internet has made interviewing at a distance possible. Although early examples of online interviews were solely text-based, conducting online interviews with audio and visual components is now possible. This entry details the use of online interviews as a method of data collection. Although similar in nature to FtF interviews, online interviews have distinct advantages and disadvantages. Therefore, this entry specifically describes different structures of online interviews and considers the strengths and weaknesses of online interviews as a means of procuring data.

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