Meta-ethnography is a method that allows synthesizing qualitative studies in order to achieve a new conceptual understanding of a particular phenomenon. The possibility of combining and synthesizing qualitative studies is of growing interest for students and researchers, particularly in the field of communication research (e.g., healthcare communication, cross-cultural communication, advertising and marketing research) in which qualitative studies have been multiplying. Such a method can lead to more concise findings as well as to new conceptual frameworks, thus shedding light on gaps in literature. This entry provides an overview of the meta-ethnography method and discusses how to undertake such a literature review.

Qualitative Syntheses: Various Methods

Synthesizing qualitative literature can be challenging, but researchers have developed a variety of methods to combine results ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles