Hypothesis Formulation

A hypothesis is used to explain a phenomenon or predict a relationship in communication research. There are four evaluation criteria that a hypothesis must meet. First, it must state an expected relationship between variables. Second, it must be testable and falsifiable; researchers must be able to test whether a hypothesis is truth or false. Third, it should be consistent with the existing body of knowledge. Finally, it should be stated as simply and concisely as possible.

Formulating a hypothesis requires a specific, testable, and predictable statement driven by theoretical guidance and/or prior evidence. A hypothesis can be formulated in various research designs. In experimental settings, researchers compare two or more groups of research participants to investigate the differences of the research outcomes. These ...