Crisis communication typically focuses on how organizations respond to a crisis and includes the external organizational messages and actions as well as the internal processing of information and decision making. Crisis communication is a mix of managing information and managing meaning [Page 291]during a crisis. A crisis can be viewed as a violation of stakeholder expectation that has the potential to create negative outcomes for an organization and/or the organization’s stakeholders. Moreover, crises are often sudden events that require a quick response. Crisis communication is among the fastest growing areas of research within public relations and corporate communication. A unique feature of crisis communication is its applied nature. The research concentrates on trying to improve the practice of crisis communication in order to ...
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