Content analysis is a systematic, quantitative process of analyzing communication messages by determining the frequency of message characteristics. Content analysis as a research method has advantages and disadvantages. Content analysis is useful in describing communicative messages, the research process is relatively unobtrusive, and content analysis provides a relatively safe process for examining communicative messages, but it can be time-consuming and presents several methodological challenges. This entry identifies several advantages and disadvantages of content analysis related to the scope, data, and process of content analysis.
The scope and advantage of content analysis is as a descriptive tool. Content analysis can be used to describe communication messages. Content analysis focuses on the specific communication message and the message creator. It is often said ...
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