The case study approach to empirical research investigates a particular real-life phenomenon within specific contexts. A case study is both a process and product of research; in the process of conducting case study research, the researcher produces a case study as the outcome of the research. Case study research represents a methodological choice about the unit of analysis. The researcher must define the boundaries of the case to be studied. The method of researching the case can vary and researchers rely on qualitative, quantitative, or a combination of both methods to develop the case. A common example of case study research in communication comes from organizational communication. A specific organization, or process within an organization, can be approached as a case, or particular ...
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