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Visual Communication Studies

Encyclopedia
Edited by: Published: 2017
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The term visual communication studies refers to an interdisciplinary academic field of scholarship that analyzes the composition, effectiveness, and effect of messages that are expressed primarily or in significant ways through image or graphical depiction. While text, often called verbal or linguistic communication, may accompany those messages, in order to be considered visual communication, the objects, artifacts, or symbols that comprise the message must be designed or delivered in ways substantially dependent on the visual attention or vision of audiences.

Establishing a specific date for the emergence of visual communication studies as an area of study is challenging because many of its associated disciplines (e.g., aesthetics, art history, communication studies, graphic design, mass communication, media studies, multimedia and computer animation studies, philosophy ...

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