Skip to main content

Validity, Construct

Edited by: Published: 2017
+- LessMore information
Download PDF

Construct validity is a logical inference from which some measure or test generates results that sufficiently corroborate theoretical conceptualization or rationale. Often, the process of construct validity centers on the development of a new measure or test. To validate the new measure, researchers generate empirical evidence to support argumentation that the measure is indeed accurately observing what is claimed to be measured. Often in communication studies, constructs typically define various motivation- or attitudinal-based communication such as emotions, cultural values, and perceptions of identity, or performance-based communication such as skills, knowledge, and communicative outcomes such as the persuasive skills that speakers use to influence an audience to act. Consequently, to establish construct validity, researchers assess the accuracy of new measurement through determination of ...

Looks like you do not have access to this content.

Reader's Guide

  • All
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

      Copy and paste the following HTML into your website